As google care about customers and before Adsense approval of any blog google ensure that website owner disclosed for what purpose he will use the data collected from his visitors.
Customers and visitors are so worried about their personal information may be sold for marketing purpose. They are worried about a lot of spam phone calls and emails may lend to their inbox.
Therefore by telling users that their personal information will not be misused you make yourself an authentic business.
Protect from Legal Action
COPPA is Children Online Privacy Protection Act enforced by Federal Trade Commission, United States. This declares that your whether your website is targeted to children under 13 or not and what information you collect from them.
COPPA declaration may protect your Adsense account. Adsense allows 18+ ads (related to gambling, betting) but Adsense wants a declaration that your website content is not targeted to children under 13.
CAN SPAM Act is to protect the customer from spam practices by website owners. This law enforces physical address of business should be declared. And there should be email opt-out option in every email sent by a website.
How you will protect information whether you are Payment Card Industry(PCI) complaints or not? Do you run a malware scan and whether you have SSL certificate to protect information or not?
Read More Related Articles